ICP HOLIDAY CAMPAING
ICP HOLIDAY CAMPAING
Campaign Design • Corporate Communication • Social Media • Brand Experience
Project Snapshot
ROLE
Graphic Designer
Graphic Designer
DELIVERABLES
Corporate Gift Box, Christmas Card, LinkedIn Assets
Internal Illustrations, HTML Newsletters
Corporate Gift Box, Christmas Card, LinkedIn Assets
Internal Illustrations, HTML Newsletters
DISCIPLINES
Campaign Design, Illustration, Editorial Design,
Email Design, Social Media
Campaign Design, Illustration,
Editorial Design,
Email Design, Social Media
My Role
Developed the campaign's visual identity across print and digital communications.
Designed the corporate Christmas gift box and greeting card
Created illustrations for internal communication materials.
Designed and coded HTML newsletters for employee communications.
Planned, designed and scheduled LinkedIn content throughout the campaign.
Contributed to the planning and execution of ICP's Christmas events, taking a leading role in several initiatives, including the organisation of the 2026 Three Kings Parade, attended by more than 3,000 people.
Developed the campaign's visual identity across print and digital communications.
Designed the corporate Christmas gift box and greeting card
Created illustrations for internal communication materials.
Designed and coded HTML newsletters for employee communications.
Planned, designed and scheduled LinkedIn content throughout the campaign.
Contributed to the planning and execution of ICP's Christmas events, taking a leading role in several initiatives, including the organisation of the 2026 Three Kings Parade, attended by more than 3,000 people.
The Brief
Christmas is one of the most significant moments of the year for ICP, bringing together client engagement, internal communication and brand visibility through a unified seasonal campaign. The objective was to create a consistent visual identity that could be adapted across corporate gifts, employee communications and digital channels while reinforcing the company's values and strengthening relationships with both clients and employees.
As part of the Marketing team, I developed the campaign's key visual across multiple touchpoints, including the corporate gift box, Christmas card, internal illustrations, HTML newsletters and LinkedIn content, ensuring a cohesive experience throughout the entire campaign.
The Brief
Christmas is one of the most significant moments of the year for ICP, bringing together client engagement, internal communication and brand visibility through a unified seasonal campaign. The objective was to create a consistent visual identity that could be adapted across corporate gifts, employee communications and digital channels while reinforcing the company's values and strengthening relationships with both clients and employees.
As part of the Marketing team, I developed the campaign's key visual across multiple touchpoints, including the corporate gift box, Christmas card, internal illustrations, HTML newsletters and LinkedIn content, ensuring a cohesive experience throughout the entire campaign.
The Process
The campaign was developed around a unified creative strategy while adapting the visual language to different audiences and communication goals. Corporate-facing materials, such as the Christmas gift box
and greeting card, followed ICP's brand guidelines to reinforce a professional and recognisable
identity for clients around the world.
In contrast, internal communications and the Three Kings Parade adopted a more playful,
illustration-led approach, using warmer colours and character-driven visuals to create an
engaging experience for employees and their families. This balance between corporate branding
and creative storytelling ensured that every touchpoint felt appropriate for its audience while remaining
visually connected as part of the same campaign.
Working closely with the Marketing team, I translated this creative direction across print, digital and event communications, designing the corporate gift box, Christmas card, internal illustrations, HTML newsletters and LinkedIn content. Alongside the creative work, I also contributed to the planning and delivery of several Christmas events, helping maintain a consistent brand experience across
one of ICP's most important annual campaigns.
The Process
The campaign was developed around a unified creative strategy while adapting the visual language to different audiences and communication goals. Corporate-facing materials, such as the Christmas gift box
and greeting card, followed ICP's brand guidelines to reinforce a professional and recognisable
identity for clients around the world.
In contrast, internal communications and the Three Kings Parade adopted a more playful,
illustration-led approach, using warmer colours and character-driven visuals to create an
engaging experience for employees and their families. This balance between corporate branding
and creative storytelling ensured that every touchpoint felt appropriate for its audience while remaining
visually connected as part of the same campaign.
Working closely with the Marketing team, I translated this creative direction across print, digital and event communications, designing the corporate gift box, Christmas card, internal illustrations, HTML newsletters and LinkedIn content. Alongside the creative work, I also contributed to the planning and delivery of several Christmas events, helping maintain a consistent brand experience across
one of ICP's most important annual campaigns.
FINAL OUTCOME
Global Client Campaign
Corporate gift boxes and Christmas cards were distributed to clients worldwide, reinforcing ICP's brand identity during one of the company's most important annual campaigns.
Employee Engagement
The campaign extended beyond client communications through internal initiatives, seasonal events and creative content designed to strengthen employee engagement.Large-Scale Event
Contributed to the planning and delivery of ICP's annual Three Kings Parade, welcoming more than 3,000 attendees and becoming one of the campaign's flagship events.Integrated Communication
Successfully delivered a cohesive visual identity across print, internal communications, digital marketing and live events, ensuring a consistent brand experience throughout the campaign.Multi-Channel Marketing
Developed creative assets for LinkedIn and HTML newsletters, supporting the campaign across both internal and external communication channels.
Global Client Campaign
Corporate gift boxes and Christmas cards were distributed to clients worldwide, reinforcing ICP's brand identity during one of the company's most important annual campaigns.
Employee Engagement
The campaign extended beyond client communications through internal initiatives, seasonal events and creative content designed to strengthen employee engagement.Large-Scale Event
Contributed to the planning and delivery of ICP's annual Three Kings Parade, welcoming more than 3,000 attendees and becoming one of the campaign's flagship events.Integrated Communication
Successfully delivered a cohesive visual identity across print, internal communications, digital marketing and live events, ensuring a consistent brand experience throughout the campaign.Multi-Channel Marketing
Developed creative assets for LinkedIn and HTML newsletters, supporting the campaign across both internal and external communication channels.
