LA MOCHILA DE NINO
LA MOCHILA DE NINO
Penguin Random House × ICP
Project Snapshot
CLIENT
Penguin Random House, ICP
Penguin Random House, ICP
ROLE
Lead Graphic Designer
Lead Graphic Designer
DELIVERABLES
Children's Book, Bookmark, Wine Labels,
Marketing & Social Media Assets
Children's Book, Bookmark, Wine Labels,
Marketing & Social Media Assets
DISCIPLINES
Concept Development, Editorial Design, Illustration,
Print Design, Marketing Strategy
Concept Development, Editorial Design, Illustration,
Print Design, Marketing Strategy
The Brief
To celebrate ten years of collaboration between Penguin Random House and its logistics partner in Spain, ICP,
I developed the creative concept for a multidisciplinary commemorative campaign centred around an original illustrated children's book. Created as a lasting keepsake, the book will also be gifted to children during ICP's 2027 Three Kings Parade, celebrating a decade-long partnership through storytelling and design.
The Brief
To celebrate ten years of collaboration between Penguin Random House and its logistics partner in Spain, ICP,
I developed the creative concept for a multidisciplinary commemorative campaign centred around an original illustrated children's book. Created as a lasting keepsake, the book will also be gifted to children during ICP's 2027 Three Kings Parade, celebrating a decade-long partnership through storytelling and design.
The Process
The project followed a structured and collaborative creative process, developed in close partnership with Penguin Random House and ICP to ensure that every aspect of the story accurately reflected the companies' values, operations and ten-year relationship.
Regular feedback sessions with both teams guided each stage of the project, allowing ideas to be refined collaboratively while maintaining a clear creative direction throughout the campaign.
Illustrations were developed in Procreate, while the book's typographic system, title design and supporting graphic assets were created in Adobe Illustrator. The final publication was then fully laid out in Adobe InDesign, ensuring consistency across typography, composition and page flow to deliver a polished editorial experience.
Once the book was complete, the same visual language was extended across bookmarks, wine labels, commemorative trophies and marketing assets, resulting in a cohesive campaign that remained consistent across every print and digital touchpoint.
The Process
The project followed a structured and collaborative creative process, developed in close partnership with Penguin Random House and ICP to ensure that every aspect of the story accurately reflected the companies' values, operations and ten-year relationship.
Regular feedback sessions with both teams guided each stage of the project, allowing ideas to be refined collaboratively while maintaining a clear creative direction throughout the campaign.
Illustrations were developed in Procreate, while the book's typographic system, title design and supporting graphic assets were created in Adobe Illustrator. The final publication was then fully laid out in Adobe InDesign, ensuring consistency across typography, composition and page flow to deliver a polished editorial experience.
Once the book was complete, the same visual language was extended across bookmarks, wine labels, commemorative trophies and marketing assets, resulting in a cohesive campaign that remained consistent across every print and digital touchpoint.
FINAL OUTCOME
The campaign successfully transformed a commemorative initiative into a multidisciplinary brand experience that strengthened the relationship between Penguin Random House and ICP beyond the anniversary itself.
The project generated a positive response across social media, with particularly strong engagement on LinkedIn.
The quality and impact of the book exceeded the client's initial expectations. Originally planned as a limited run of 20 copies, the publication was later expanded with an additional print run of 200 copies for ICP's 2027 Three Kings Parade.
Beyond the campaign itself, the collaboration also sparked further interest from Penguin Random House in ICP's Marketing department and its creative services, demonstrating the project's value not only as a commemorative piece but also as a strategic communication initiative.
The campaign successfully transformed a commemorative initiative into a multidisciplinary brand experience that strengthened the relationship between Penguin Random House and ICP beyond the anniversary itself.
The project generated a positive response across social media, with particularly strong engagement on LinkedIn.
The quality and impact of the book exceeded the client's initial expectations. Originally planned as a limited run of 20 copies, the publication was later expanded with an additional print run of 200 copies for ICP's 2027 Three Kings Parade.
Beyond the campaign itself, the collaboration also sparked further interest from Penguin Random House in ICP's Marketing department and its creative services, demonstrating the project's value not only as a commemorative piece but also as a strategic communication initiative.
