DIGITAL MARKETING & BRAND COMMUNICATION
DIGITAL MARKETING &
BRAND COMMUNICATION
DIGITAL MARKETING &
BRAND COMMUNICATION
Content Strategy • Graphic Design • Web Design • Motion Graphics
Project Snapshot
ROLE
Graphic Designer & Marketing Specialist
Graphic Designer & Marketing
Specialist
Graphic Designer &
Marketing Specialist
CHANNELS
Social Media, Websites, Email Marketing, SEM
Social Media, Websites, Email
Marketing, SEM
Social Media, Websites,
Email Marketing, SEM
MARKETS
Spain, France, Portugal & United Kingdom
Spain, France, Portugal &
United Kingdom
Spain, France, Portugal
& United Kingdom
CONTENT
Graphic Design, Motion Graphics,
Web Design, AI Content
Graphic Design, Motion
Graphics,
Web Design, AI Content
My Role
Designed social media campaigns for multiple international brands.
Created websites and landing pages to support marketing initiatives.
Developed visual assets for SEM campaigns and digital advertising.
Designed and coded HTML newsletters.
Produced motion graphics and short-form video content.
Leveraged AI tools to accelerate image generation, video production and copywriting while maintaining brand consistency.
Planned and scheduled digital content across multiple communication channels.
Designed social media campaigns for multiple international brands.
Created websites and landing pages to support marketing initiatives.
Developed visual assets for SEM campaigns and digital advertising.
Designed and coded HTML newsletters.
Produced motion graphics and short-form video content.
Leveraged AI tools to accelerate image generation, video production and copywriting while maintaining brand consistency.
Planned and scheduled digital content across multiple communication channels.
The Brief
As part of ICP's Marketing team, I contribute to the company's digital communication strategy across multiple channels, combining graphic design, web design, social media, digital advertising and AI-assisted content creation to deliver consistent and engaging brand experiences.
The Brief
As part of ICP's Marketing team, I contribute to the company's digital communication strategy across multiple channels, combining graphic design, web design, social media, digital advertising and AI-assisted content creation to deliver consistent and engaging brand experiences.
Example of LinkedIn carrousel I created for ICP social media.
Example of LinkedIn carrousel I created for ICP social media.
The Process
Every project began with a clear communication objective and a thorough understanding of the target audience. Depending on the campaign, the creative approach was adapted across social media, websites, paid advertising and email marketing, ensuring that each touchpoint fulfilled its purpose while maintaining a consistent brand identity.
Rather than treating each asset as an individual piece, I worked within integrated marketing campaigns where content, landing pages, SEM creatives and social media supported one another. This approach ensured visual consistency while creating a seamless user journey across multiple digital channels.
To optimise production without compromising quality, I also incorporated AI-assisted workflows into the creative process. AI tools supported image generation, video production and copy ideation, accelerating content creation while allowing more time to focus on creative direction, refinement and brand consistency.
Once campaigns were launched, performance was reviewed through relevant KPIs and, where applicable, sales data. These insights informed future creative and strategic decisions, helping refine messaging, optimise content and continuously improve campaign performance.
The Process
Every project began with a clear communication objective and a thorough understanding of the target audience. Depending on the campaign, the creative approach was adapted across social media, websites, paid advertising and email marketing, ensuring that each touchpoint fulfilled its purpose while maintaining a consistent brand identity.
Rather than treating each asset as an individual piece, I worked within integrated marketing campaigns where content, landing pages, SEM creatives and social media supported one another. This approach ensured visual consistency while creating a seamless user journey across multiple digital channels.
To optimise production without compromising quality, I also incorporated AI-assisted workflows into the creative process. AI tools supported image generation, video production and copy ideation, accelerating content creation while allowing more time to focus on creative direction, refinement and brand consistency.
Once campaigns were launched, performance was reviewed through relevant KPIs and, where applicable, sales data. These insights informed future creative and strategic decisions, helping refine messaging, optimise content and continuously improve campaign performance.
EXAMPLES
Trade Show Campaign
To support ICP's presence at industry trade shows, I developed both the digital and physical communication assets, including LinkedIn announcements and a branded roll-up displayed at the stand. By maintaining a consistent visual identity across online and offline touchpoints, the campaign helped increase visibility before and during the event. Following each trade show, performance was evaluated through engagement metrics, lead generation and enquiries received after the event, providing valuable insights for future campaigns.
To support ICP's presence at industry trade shows, I developed both the digital and physical communication assets, including LinkedIn announcements and a branded roll-up displayed at the stand. By maintaining a consistent visual identity across online and offline touchpoints, the campaign helped increase visibility before and during the event. Following each trade show, performance was evaluated through engagement metrics, lead generation and enquiries received after the event, providing valuable insights for future campaigns.
Website User Journey
Created website banners that combined clear visual hierarchy with concise messaging, helping users navigate key sections of the website and discover featured products and services more effectively.
Created website banners that combined clear visual hierarchy with concise messaging, helping users navigate key sections of the website and discover featured products and services more effectively.
SEM Advertising
Developed SEM display creatives as part of Reparamos Ya's ongoing digital advertising strategy, creating conversion-focused assets tailored to different campaigns and services. In addition to the brand's regular advertising, I also designed creatives promoting the collaboration between Reparamos Ya and EasyTech for the Portuguese market, ensuring visual consistency while adapting messaging to a different audience.
Developed SEM display creatives as part of Reparamos Ya's ongoing digital advertising strategy, creating conversion-focused assets tailored to different campaigns and services. In addition to the brand's regular advertising, I also designed creatives promoting the collaboration between Reparamos Ya and EasyTech for the Portuguese market, ensuring visual consistency while adapting messaging to a different audience.
Motion Graphics on Social Media
Designed motion graphics for LinkedIn to transform static corporate announcements into more engaging visual content. Using Adobe After Effects, I created short animations that reinforced key messages, increased visual impact and helped capture attention within fast-paced social media feeds while remaining consistent with the brand's identity.
Designed motion graphics for LinkedIn to transform static corporate announcements into more engaging visual content. Using Adobe After Effects, I created short animations that reinforced key messages, increased visual impact and helped capture attention within fast-paced social media feeds while remaining consistent with the brand's identity.
