GRAPHIC DESIGN

Visual identities and graphic systems designed to communicate clearly and solve business needs. This section includes branding, campaigns, and visual assets built to strengthen recognition, consistency, and impact.

DAI, VIENI IN PUGLIA, 2026

After a year living in Puglia, I became increasingly aware of the region’s extraordinary cultural and gastronomic identity, but also of a noticeable gap in well-designed, contemporary merchandising. Despite its strong visual heritage and international appeal, much of the existing souvenir production feels disconnected from modern branding and marketing strategies.

This project was born from that observation. I developed a small collection of postcards and enamel pins that reinterpret local icons — such as the pasticciotto, orecchiette and taralli — through a clean, playful and contemporary graphic language. The aim is to translate tradition into desirable, design-led objects that speak both to locals and to a new generation of visitors.

The project envisions a hypothetical collaboration with Visit Puglia as a way to rethink regional promotion through cohesive visual identity, strategic merchandising and culturally relevant storytelling.

After a year living in Puglia, I became increasingly aware of the region’s extraordinary cultural and gastronomic identity, but also of a noticeable gap in well-designed, contemporary merchandising. Despite its strong visual heritage and international appeal, much of the existing souvenir production feels disconnected from modern branding and marketing strategies.

This project was born from that observation. I developed a small collection of postcards and enamel pins that reinterpret local icons — such as the pasticciotto, orecchiette and taralli — through a clean, playful and contemporary graphic language. The aim is to translate tradition into desirable, design-led objects that speak both to locals and to a new generation of visitors.

The project envisions a hypothetical collaboration with Visit Puglia as a way to rethink regional promotion through cohesive visual identity, strategic merchandising and culturally relevant storytelling.

After a year living in Puglia, I became increasingly aware of the region’s extraordinary cultural and gastronomic identity, but also of a noticeable gap in well-designed, contemporary merchandising. Despite its strong visual heritage and international appeal, much of the existing souvenir production feels disconnected from modern branding and marketing strategies.

This project was born from that observation. I developed a small collection of postcards and enamel pins that reinterpret local icons — such as the pasticciotto, orecchiette and taralli — through a clean, playful and contemporary graphic language. The aim is to translate tradition into desirable, design-led objects that speak both to locals and to a new generation of visitors.

The project envisions a hypothetical collaboration with Visit Puglia as a way to rethink regional promotion through cohesive visual identity, strategic merchandising and culturally relevant storytelling.

Glowery - 2026

When French skincare brand Glowery expanded its regional footprint, they required a scalable B2C packaging system engineered to balance premium brand identity with strict international logistics parameters.

Working within ICP’s Marketing department, I formulated a structured, three-tiered packaging architecture (Basic, Basic Plus, and Premium). To maintain a luxury unboxing experience while keeping supply chain costs lean, I designed a standardized silk-paper inner lining shared across all variants.

By aligning the outer structural dimensions directly with standard European postal and fulfillment constraints, the modular proposal achieved an immediate, unanimous sign-off from the client.

La Sobremesa - 2026

Orgullo y Felpa Promotional Posters - 2026

For Orgullo y Felpa, I led the graphic design direction, shaping the project’s visual identity and translating its concept into a bold and cohesive design system. The work focused on creating a visual language that communicates the spirit and character of the project.

ICP Christmas Season Campaign - 2025

Glowery - 2026

ICP Christmas Season Campaign - 2025

I led the graphic design for ICP’s Christmas campaign, developing the festive concept for clients across the UK, Portugal, Spain, and France. This included designing the packaging for corporate gifts, creating motion graphics for the “Merry Christmas” email communications, and ensuring all assets followed a clear and consistent corporate identity. For this project, I applied the full range of my graphic design skills, producing materials for both print and digital platforms.

In addition, I headed the internal team-building aspect of the Christmas season, designing communications to promote activities and events for ICP employees.

The campaign demonstrates how cohesive design, creative problem-solving, and attention to brand consistency can create an engaging, festive experience for both clients and employees.

I led the graphic design for ICP’s Christmas campaign, developing the festive concept for clients across the UK, Portugal, Spain, and France. This included designing the packaging for corporate gifts, creating motion graphics for the “Merry Christmas” email communications, and ensuring all assets followed a clear and consistent corporate identity. For this project, I applied the full range of my graphic design skills, producing materials for both print and digital platforms.

In addition, I headed the internal team-building aspect of the Christmas season, designing communications to promote activities and events for ICP employees.

The campaign demonstrates how cohesive design, creative problem-solving, and attention to brand consistency can create an engaging, festive experience for both clients and employees.

This is a selection of graphic design campaigns I made at ICP as part of the marketing team, fulfilling the brand style. Some are in-house projects and others have been commissioned for magazines, clients, advertising or social media. All the images are property of ICP

This is a selection of graphic design campaigns I created at ICP as part of the marketing team, all following the brand’s visual identity. Some projects were developed in-house, while others were commissioned for magazines, clients, advertising, or social media. All content displayed here is the property of ICP and is presented solely for portfolio purposes.

When French skincare brand Glowery expanded its regional footprint, they required a scalable B2C packaging system engineered to balance premium brand identity with strict international logistics parameters.

Working within ICP’s Marketing department, I formulated a structured, three-tiered packaging architecture (Basic, Basic Plus, and Premium). To maintain a luxury unboxing experience while keeping supply chain costs lean, I designed a standardized silk-paper inner lining shared across all variants.

By aligning the outer structural dimensions directly with standard European postal and fulfillment constraints, the modular proposal achieved an immediate, unanimous sign-off from the client.

ICP Christmas Season Campaign - 2025

I led the graphic design for ICP’s Christmas campaign, developing the festive concept for clients across the UK, Portugal, Spain, and France. This included designing the packaging for corporate gifts, creating motion graphics for the “Merry Christmas” email communications, and ensuring all assets followed a clear and consistent corporate identity. For this project, I applied the full range of my graphic design skills, producing materials for both print and digital platforms.

In addition, I headed the internal team-building aspect of the Christmas season, designing communications to promote activities and events for ICP employees.

The campaign demonstrates how cohesive design, creative problem-solving, and attention to brand consistency can create an engaging, festive experience for both clients and employees.

Intelligent Automation, 2025

ICP Peak Season Campaign - 2025

I developed this project to showcase intelligent warehouse automation, communicating how technology enhances efficiency, accuracy and operational flow.

The publication was created for a multi-market release (UK English, Spanish, Portuguese and French), requiring careful content adaptation across languages. I combined photo editing, graphic design using InDesign and Photoshop, and creative marketing writing to deliver a visually consistent and engaging piece that makes complex automation processes easy to understand.

The result demonstrates how strategic design and well-crafted content can turn advanced automation into clear and compelling visual communication.

I developed this project to showcase intelligent warehouse automation, communicating how technology enhances efficiency, accuracy and operational flow.

The publication was created for a multi-market release (UK English, Spanish, Portuguese and French), requiring careful content adaptation across languages. I combined photo editing, graphic design using InDesign and Photoshop, and creative marketing writing to deliver a visually consistent and engaging piece that makes complex automation processes easy to understand.

The result demonstrates how strategic design and well-crafted content can turn advanced automation into clear and compelling visual communication.

I developed this project to showcase intelligent warehouse automation, communicating how technology enhances efficiency, accuracy and operational flow.

The publication was created for a multi-market release (UK English, Spanish, Portuguese and French), requiring careful content adaptation across languages. I combined photo editing, graphic design using InDesign and Photoshop, and creative marketing writing to deliver a visually consistent and engaging piece that makes complex automation processes easy to understand.